I stumbled upon this slideshow from Sean Ellis while researching tonight. It was presented at SeedCamp 2009 in September in London. I especially enjoyed Sean’s perspectives on the importance of product/market fit before moving up the growth pyramid. However, be sure you’ve carefully defined your target market when you conduct the surveys he recommends. I’ve seen too many startups without a defined target market end up trying to serve customers all over the spectrum and end up with a bloated product that doesn’t fit the needs of any specific market well enough to transition to growth.

So remember, achieving fit can lead to changes in both your products and services as well as the target markets you serve, which means you may need more tools in your arsenal than the survey example provided.

Confused? Too stressed or busy to do it yourself? Let us help you achieve product/market fit.