A new year with new principles to embrace
By Aleece
Is your brand tired? Need to kickstart it this year? Here’s a great article by AdWeek on some principles to innovate your brand and your customer experience along with it.
1) Create better realities.
Why not provide real value to your customers? Your Customer Experience is the embodiment of your Brand. Make sure both are aligned with what your customers’ are actually looking for.
2) Don’t be design blind.
3) Be “brand led”.
4) Think 365 – not 360.
5) Be interesting.
adweek , brand innovation , marketing principles 
January 26th, 2010Share
Christopher Ryan
January 26th, 2010
Aleece, good post on an important topic. There is always a price to be paid when you ignore critical branding principles. If I had to add a sixth principle it would be to “Be Unique.” You mention interesting, but one can be interesting without being unique or vice versa. Both are equally necessary.
Aleece
January 26th, 2010
Great point Chris.
Tweets that mention Strategic Marketing for Conscious Entrepreneurs > A new year with new principles to embrace « Practical Innovation -- Topsy.com
January 27th, 2010
[...] This post was mentioned on Twitter by Aleece Koss, Christopher Ryan. Christopher Ryan said: RT @akoss808: great article in adweek about brand principles for 2010. http://bit.ly/aBQQ5d [...]
Amy
June 4th, 2010
Aleece, good post on an important topic. There is always a price to be paid when you ignore critical branding principles. If I had to add a sixth principle it would be to “Be Unique.” You mention interesting, but one can be interesting without being unique or vice versa. Both are equally necessary.
toyota camry
July 22nd, 2010
Great detailed information, I just saved you on my google reader.