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	<title>Practical Innovation</title>
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		<title>Thinking in someone else&#8217;s Box</title>
		<description><![CDATA[What sets a good consultant, mentor or muse apart? Yesterday I met with Lisa Turner, a very good friend and business partner, who helps people eat better with Inspired Eating. I&#8217;ve been helping her launch a new tasty, healthy iPhone application and address her holistic marketing needs more strategically. In less than 15 minutes brainstorming with [...]]]></description>
		<link>http://practical-innovation.com/internet-marketing/thinking-in-someone-elses-box</link>
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		<title>Common: Too common for me</title>
		<description><![CDATA[I recently ran across a slide show put together by Alex Bogusky of Crispin Porter + Bogusky fame. In it, he proposes a new model for rapid social entrepreneurship. One of the key takeaways is to wrap everything around a &#8220;Common&#8221; brand &#8211; that by banding together under a &#8220;Common&#8221; brand, we will make conscious [...]]]></description>
		<link>http://practical-innovation.com/internet-marketing/common-too-common-for-me</link>
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		<title>In praise of local vendors who deserve more than Groupon</title>
		<description><![CDATA[I have been using Groupon for a couple of years now. I haven&#8217;t expanded to the other local coupon vendors popping up, because frankly &#8211; there&#8217;s only so much mail I can handle getting delivered to my inbox every day. And they were first. Another example of first-mover advantage. Very rarely have I been inspired [...]]]></description>
		<link>http://practical-innovation.com/internet-marketing/in-praise-of-local-vendors-who-deserve-more-than-groupon</link>
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		<title>What do you want to know about the food you&#8217;re eating?</title>
		<description><![CDATA[The CDC is requesting public comments on new federal menu labeling requirements. Take this opportunity to make sure they know what you care about. *** Federal Menu Labeling. The U.S. Food and Drug Administration (FDA) is seeking public comment and information to help the agency implement a new federal law that requires the posting of [...]]]></description>
		<link>http://practical-innovation.com/healthy-living/what-do-you-want-to-know-about-the-food-youre-eating</link>
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		<title>A new year with new principles to embrace</title>
		<description><![CDATA[Is your brand tired? Need to kickstart it this year? Here&#8217;s a great article by AdWeek on some principles to innovate your brand and your customer experience along with it. 1) Create better realities. Why not provide real value to your customers? Your Customer Experience is the embodiment of your Brand. Make sure both are [...]]]></description>
		<link>http://practical-innovation.com/internet-marketing/a-new-year-with-new-principles-to-embrace</link>
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		<title>Smart Power Outlets? Smart Patent Attorneys.</title>
		<description><![CDATA[I was doing a search for &#8220;practical innovation&#8221; tonight &#8211; can&#8217;t help it, it&#8217;s in the name &#8211; and stumbled upon an interesting post titled &#8220;Practical Innovation - John LaGrou&#8217;s Safeplug&#8221;. I really do want to learn more about this invention after watching this video of LaGrou&#8217;s TED presentation.  In a nutshell, it turns your building&#8217;s [...]]]></description>
		<link>http://practical-innovation.com/environment-sustainability/smart-power-outlets-smart-patent-attorneys</link>
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		<title>C3 Summit: Catalyzing Conscious Capitalism</title>
		<description><![CDATA[I just found out about the C3 Summit from a fellow CORE member on LinkedIn. Thanks to Jo Ann Hair for pointing out this inspiring video. It seems logical that as conscious consumerism begins to spread, businesses must respond in a significant way in order to succeed but I had no idea that such large players had [...]]]></description>
		<link>http://practical-innovation.com/conscious-business/c3-summit-catalyzing-conscious-capitalism</link>
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		<title>A Marketing Primer for Startups and Small Businesses</title>
		<description><![CDATA[OMG! R U BPMF? If I were to ask you what you’re selling and who you’re selling it to, what would you say? Seems like two straightforward questions that are easy to answer, right? Yet, failure to find a good fit between your product and your market is one of the most common things that [...]]]></description>
		<link>http://practical-innovation.com/internet-marketing/bpmf-marketing-primer</link>
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		<title>Want to grow? Find your product/market fit.</title>
		<description><![CDATA[I stumbled upon this slideshow from Sean Ellis while researching tonight. It was presented at SeedCamp 2009 in September in London. I especially enjoyed Sean&#8217;s perspectives on the importance of product/market fit before moving up the growth pyramid. However, be sure you&#8217;ve carefully defined your target market when you conduct the surveys he recommends. I&#8217;ve [...]]]></description>
		<link>http://practical-innovation.com/internet-marketing/customer-development-and-productmarket-fit</link>
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		<title>Hello YouTube: May I have a video editor please?</title>
		<description><![CDATA[We&#8217;ve embarked on an adventure to join the video self-publishing world as part of our newest project, Be-Eat-Drink (b-e-d). My friend, Cory, inspired me. Introducing b-e-d cuisine. Both the recipe blog site and the YouTube healthy food and lifestyle channel are prototypes and testbeds at this point, quick and easy ways to develop proofs of concept [...]]]></description>
		<link>http://practical-innovation.com/healthy-living/pc-video-editors</link>
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