Our consultants have been helping startups as well as Fortune 500 companies build and grow their Internet businesses since 1994 – the earliest days of the Web. After making millions of dollars for mega consumer brands across the travel and retail industries, we’re proud to call the following conscious entrepreneurs who want to improve the communities and world in which they live not only clients, but friends.
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MyEstateManager.com launched this summer by a team committed to making it easier for families to manage through life’s complex transitions. Practical Innovation conducted a Strategic Assessment, helping define the target markets, positioning and supporting marketing messages across all channels and segments. We then leveraged the site’s expert content to drive awareness of the new service through relevant social networks both online and off. Today, we provide ongoing marketing consulting and advice as needed. |
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Groople needed a buzz and didn’t have a big marketing budget to do it. We launched Groople Gives, a cause-based viral marketing campaign offering free hotel room nights to groups who help the community, to stimulate awareness of the brand and site. |
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Doplicity is a start-up that is passionate about helping companies turn their data into time- and cost-savings, while better serving customers and business partners at the same time. Practical Innovation performed a Strategic Assessment, helping them define their initial targets and simplify their overall messaging. We also provided design and development guidance for a cost-effective site for warm networking purposes. |
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The Be. Eat. Drink. network of healthy food & lifestyle sites, or B-E-D, is passionate about helping people find better ways to experience food – for the health & happiness of them and their loved ones, as well as the world around them. We’re creating their long-term market vision and product roadmap, as well as their initial prototypes. |
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Alvino Massage is a Denver-based massage therapy service who helps clients stay healthy through customized services tailored to a clients’ individual lifestyle or specialized needs. Practical Innovation helped them define their positioning and crafted their overall messaging when the company launched and continue to provide marketing consulting and advice as needed. |
