I just found out about the C3 Summit from a fellow CORE member on LinkedIn. Thanks to Jo Ann Hair for pointing out this inspiring video. It seems logical that as conscious consumerism begins to spread, businesses must respond in a significant way in order to succeed but I had no idea that such large players had already figured that out. It turns out I didn’t come up with the concept at all. Don’t you hate when that happens? I am, however, happy to join the movement and help spread the word.